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Murrelektronik at Hannover Messe

Evolution of a brand

Hannover Messe is the world’s leading trade fair for industrial technology in Hannover, Germany. It’s where industry leaders go to identify trends and gain insight into the future of industrial technology. So it was important that Murrelektronik make a good impression.

A bright, functional space aligned Murrelektronik’s event marketing with its brand aesthetic and demonstrated how their innovations in automation technology make life easier and help users “Stay Connected.”

We worked with the Murrelektronik design team, using their training center’s functional and inviting atmosphere as inspiration to develop an evolutionary design strategy.

To educate attendees about Murrelektronik’s solutions, we installed walls throughout the space that showcased products, explained their application and demonstrated how to use them.

To make a home worthy of Murrelektronik’s innovations, we dressed the wall displays up with graphics and artwork to make the technology pop and serve as an irresistible draw for visitors

We also used fabrication and custom rental elements from floor to ceiling and reception desk to barista counter to give the space a branded—yet budget-friendly—look.