To inspire attendees to think differently about Philips Healthcare at RSNA by reinventing Philips’ standard exhibit experience and leveraging a storytelling approach to connect with customers—both at the show and streaming in from global offsite locations.
An engaging and interactive experience that integrated a simplified product approach and digital features with global design appeal.
We collaborated with Philips and associated partners to refine the creative strategy of streamlining the product showcase to focus solely on key innovations.
Our design was bold, yet minimalistic. It featured four hero innovation showcases coded with vibrant, saturated colors to launch Philips’ latest branding and welcome attendees. To keep the product conversation going, we created conversation areas supported by touchscreens and interactive tablets behind each showcase.
Projection screens, framed to mimic giant digital tablets, unveiled the product innovation stories and supported Philips’ underlying message, “we’re going digital.” The projection screens also functioned cohesively for storytelling—creating a giant 400-foot billboard.
Philips used Beam robot technology to enable off-site prospects and customers to virtually stream in from across the globe and maneuver their way around the exhibit without being physically present.