To collaborate with ten separate divisions in order to create a unified message and design that would showcase Panasonic at CES as much more than a TV manufacturer.
A “living” environment that demonstrated the depth of Panasonic’s products and broadcast their collective message of producing devices for the connected life.
Teamwork was a crucial element in the exhibit’s planning and execution. We coordinated with each Panasonic division to develop a unified story, and then established guidelines for featuring that story in the exhibit’s design and functionality.
Moving beyond static display concepts, we used live demonstrations to immerse attendees in the capabilities of each product—enabling them to see for themselves how Panasonic creates devices for the connected life.
The exhibit’s centerpiece was a large screen sculpture, and an LED ribbon took over the booth twice an hour to showcase Panasonic’s journey. The cost-effective design also featured vivid colors and bold architecture to ensure Panasonic stood out on the showroom floor.