To showcase Stryker’s full portfolio of medical products at the American Academy of Orthopaedic Surgeons (AAOS) Annual Meeting without overwhelming the show’s attendees.
An innovative design that placed the booth attendee at the heart of the experience and arranged products by procedure rather than division.
The museum-inspired black-and-white color palette established consistency among Stryker’s dizzying array of product groups and created a clinical yet high-end look. Overhead cubes and clear messaging gave time-strapped attendees a quick-scan way of locating and learning about the most relevant Stryker products.
The first-class design and effective booth organization spoke to the Stryker brand and delivered a high level of attendee engagement.