To educate Vision Expo West attendees on Essilor’s new, hard-to-explain Crizal product in an engaging way.
A custom, interactive customer journey to launch the Crizal product, showcase its benefits and promote the Essilor brand.
We coordinated with Essilor to fully understand Crizal, a glass lens coating that filters out harmful light while still allowing beneficial light to pass through.
With this knowledge in hand, we designed a sophisticated and captivating 12’ by 25’ tunnel that used audio, visuals and technology to explain how Crizal works. We also collaborated with several Essilor suppliers to deliver an outstanding experience within demanding timeframes and processes.