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The art and science behind creating the perfect technology engagement

The art and science behind creating the perfect technology engagement

September 02, 2016 | Insights

This is the first post in an eight-part Technology Mixology series documenting how to create a technology engagement that dazzles, delights and connects your audience to your brand.

As the use of technology continues to rise within the exhibit and event marketing industry, so, too, do audience expectations. Flat, passive displays fall far short of captivating a crowd. Today’s audience demands meaningful entertainment and interaction with your brand.

From touchscreens and attendee tracking to video walls and LED lighting, technology has transformed how companies communicate and connect with their audience by allowing them to create deeper, more relevant brand experiences. But all experiences aren’t created equal.

Creating the perfect technology engagement is a lot like crafting the perfect cocktail. You need the right ingredients, the right tools and the right execution.

A lot of our favorite classic cocktails follow the same basic recipe:

• Assemble two parts strong base, one part sweet and one part sour
• Mix ingredients
• Pour, garnish and serve
• Repeat

But even with the right elements in place, crafting the perfect cocktail isn’t as easy as a talented mixologist makes it looks. There is an art and science behind it. And the same holds true when constructing a technology engagement.

Each post in the Technology Mixology series borrows from the classic cocktail recipe to give you step-by-step instructions for creating the perfect technology engagement.

Your audience demands meaningful entertainment and interaction with your brand. And with a bit of Technology Mixology, you can deliver it.

The next post in the Technology Mixology series highlights how “assembling a strong base” (aka getting to know your budget) helps you build a better spending plan and a better technology engagement.

Don’t want to wait for it? Download the complete Technology Mixology guide now.

Other posts in the Technology Mixology series:
Technology mixology: know your budget

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